Food Porn is everywhere!
The emergence and popularity of the current foodie culture
has been further multiplied by the growth of the internet. Food Porn has been
able to grow due to the many different modes of social sharing sites.
Photo sharing through these social mediums has become a way
for food lovers to share their food happy snaps while dining. For restaurants,
this has become a forum for free and instant marketing of their venues, a great
tool to take advantage of food porn.
So why do people
feel compelled to take pictures of their food in restaurants?
It’s a sign of
the food culture. Look where I’m eating…social status, recognition or maybe
just the recording of special moments in life. The images are a reflection of
who you are. It’s an obsession!
Only last week I visited OX Eatery, a restaurant at the new East Hotel in Canberra. On the front page of the menu,
diners are encouraged to “TAKE
A PICTURE OF YOUR VISIT TO OX EATERY WITH INSTAGRAM AND POST IT ON TWITTER”.
A restaurant in New York has grasped the trend by creating
their very own ‘Instagram Menu’. Diners at Comodo
in SoHo are asked to upload their food photos with the hashtag #comodomenu, helping to
create an entire menu of dishes on offer. Customers can then easily glance virtually
at the restaurant’s food at their leisure.
Play Comodo's
video below which requests diners to submit their food porn to Instagram:
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